Fort Worth Stock Show & Rodeo
Also known as: FWSSR
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August 2026
Gendy Street Management Corp. will assume management of Will Rogers Memorial Center and has named Geoff Hinds as general manager to support the transition from City management.
Geoff Hinds named general manager at Will Rogers Memorial Center
June 2026
Fort Worth City Council is considering a Qualified Management Agreement to transfer day-to-day operations of the 120-acre Will Rogers Memorial Center to Gendy Street Management Corporation (GSMC), a nonprofit newly formed by FWSSR, EFFW, and Trail Drive Management Corporation, with an effective date of October 1.
City leaders weigh private management of Will Rogers Memorial Center
January 2026
A city press release announcing two upcoming community events: the 41st Annual Dr. Martin Luther King Jr. Holiday Parade and Rally on January 19 in downtown Fort Worth, and the Fort Worth Stock Show & Rodeo running January 16 through February 7 at Will Rogers Memorial Center.
Annual MLK Day Parade, Stock Show & Rodeo arrive right in time
A promotional press release announcing the Fort Worth Stock Show & Rodeo running January 16–February 7, 2026, with a schedule of rodeo events and a note that General Manager Matt Carter presented admission badges to city councilmembers.
Stock Show brings 23 days of what makes Fort Worth the Texas-most city