Visit Austin Tourism Promotion Agreement and Marketing Plan (26-2163)
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Authorize negotiation and execution of an agreement with Austin Convention and Vistors Bureau d/b/a Visit Austin (ACVB) for an initial five-year term and one five-year extension option for convention and tourism promotion services in an amount not to exceed $19,993,429 for the City’s portion for Fiscal Year 2026-2027, and approve a resolution approving the ACVB 2026-2027 Marketing Plan and Proposed Budget of $22,453,889, setting the contract payment as required by Chapter 351 of the Texas Tax Code, and authorizing the City Manager to file approved documents with the City Clerk’s Office as required by the Texas Tax Code. Funding: $12,493,429 is available in the Fiscal Year 2026-2027 Tourism and Promotion Fund Operating Budget of the Austin Convention Center Department and $7,500,000 is available in the Fiscal Year 2026-2027 Operating Budget for the Austin Convention Center Department for the marketing plan and budget. For the agreement, $19,993,429 is contingent upon approval of the Fiscal Year 2026-2027 Proposed Operating Budget for the Tourism and Promotion Fund, $12,493,429 of which is funded with a portion of Hotel Occupancy Tax and $7,500,000 of which is contingent upon approval of the proposed Fiscal Year 2026-2027 Operating Budget of the Austin Convention Center Department. Funding for each fiscal year is contingent upon the availability of Council-approved funds in the Operating Budget of the Tourism and Promotion Fund.
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Obtain Visit Austin agreement terms before Council approval
Why now: The item authorizes negotiation and execution of an initial five-year term plus one five-year extension, while stating that funding for each fiscal year is contingent on Council-approved operating budget funds.
What to do: Pull the draft agreement and resolution to check how the five-year term, the five-year extension option, and the funding contingency language interact. Ask whether the City can reduce or stop payments if later-year funds are not approved.
Act before: After the next material record update
Ask why Visit Austin tourism contract funding is split
Why now: The record shows $12,493,429 from the Tourism and Promotion Fund and $7,500,000 from the Austin Convention Center Department operating budget, with the total contingent on approval of both FY 2026-2027 budgets, against a $22,453,889 ACVB marketing plan budget.
What to do: Request the budget backup showing why the City's $19,993,429 payment is split between Hotel Occupancy Tax money and Convention Center Department money. Ask what happens to the agreement if either funding source is not approved.
Act before: After the requested records are produced
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Authorize negotiation and execution of an agreement with Austin Convention and Vistors Bureau d/b/a Visit Austin (ACVB) for an initial five-year term and one five-year extension option for convention and tourism promotion services in an amount not to exceed $19,993,429 for the City’s portion for Fiscal Year 2026-2027, and approve a resolution approving the ACVB 2026-2027 Marketing Plan and Proposed Budget of $22,453,889, setting the contract payment as required by Chapter 351 of the Texas Tax Code, and authorizing the City Manager to file approved documents with the City Clerk’s Office as required by the Texas Tax Code. Funding: $12,493,429 is available in the Fiscal Year 2026-2027 Tourism and Promotion Fund Operating Budget of the Austin Convention Center Department and $7,500,000 is available in the Fiscal Year 2026-2027 Operating Budget for the Austin Convention Center Department for the marketing plan and budget. For the agreement, $19,993,429 is contingent upon approval of the Fiscal Year 2026-2027 Proposed Operating Budget for the Tourism and Promotion Fund, $12,493,429 of which is funded with a portion of Hotel Occupancy Tax and $7,500,000 of which is contingent upon approval of the proposed Fiscal Year 2026-2027 Operating Budget of the Austin Convention Center Department. Funding for each fiscal year is contingent upon the availability of Council-approved funds in the Operating Budget of the Tourism and Promotion Fund.