Municue
Dallas, TX

The Superlative Group

organization
4 mentions across 4 events
The Superlative Group is a consulting firm specializing in sponsorship, naming rights, and out-of-home advertising valuation and sales. The company has provided consulting services to the City of Dallas Parks & Recreation.
4 eventsLast active Tracked since $3.7M city spending

Mention Frequency

Topic Distribution

Topics

parks (4)
contract (4)
budget (3)

Roles

mentioned (3)
vendor (1)

Related Entities

Park & Recreation Department4
PepsiCo Sales Inc.4

Activity Timeline

September 2025

Items For Further Consideration
City Council →

Authorizes a ten-year beverage services contract with PepsiCo Sales Inc. for full-service vending, case sales, and fountain pouring rights at Park and Recreation Facilities, establishing appropriations from anticipated revenue and directing a portion to the Park Endowment Fund after paying a commission to a consultant.

…e Imp. Maint. Rep. Programs/Sponsorships; (4) the disbursement of commission to The Superlative Group pursuant to Consultant Contract No. PKR-2021-000017177; and (5) authorize the t…

$870K

August 2025

Items For Further Consideration
City Council →

Authorizes a ten-year beverage services contract with PepsiCo Sales Inc. for vending, case sales, and fountain pouring rights at Park and Recreation Facilities, establishing $940,038.86 in appropriations from contract revenue, with commissions paid to The Superlative Group and 10% of remaining funds transferred to the Park Endowment Fund.

…e Imp. Maint. Rep. Programs/Sponsorships; (4) the disbursement of commission to The Superlative Group pursuant to Consultant Contract No. PKR-2021-000017177; and (5) authorize the t…

$940K
Consent Agenda
vendor
City Council →

Authorizes a ten-year beverage services contract with PepsiCo Sales Inc. for vending, case sales, and fountain pouring rights at Park and Recreation Facilities, establishing $940,038.86 in appropriations and directing revenue distributions to improvement and endowment funds.

…e Imp. Maint. Rep. Programs/Sponsorships; (4) the disbursement of commission to The Superlative Group pursuant to Consultant Contract No. PKR-2021-000017177; and (5) authorize the t…

$940K

June 2025

Consent Agenda
City Council →

Authorizes a ten-year beverage services contract with Pepsico Sales Inc. for full-service vending, case sales, and fountain pouring rights at Park and Recreation facilities, establishing $235,009.50 in appropriations and generating an estimated $940,038.86 in revenue to be distributed between the Imp. Maint. Rep. Programs/Sponsorships fund and Park Endowment Fund, with a commission disbursement to The Superlative Group.

…t. Rep. Programs/Sponsorships, Fund 0461; (4) the disbursement of commission to The Superlative Group pursuant to Consultant Contract No. PKR-2021-000017177 authorized by Resolution…

$940K