Visit Dallas Announces New Chief Financial Officer

DALLAS, March 27, 2025 – Visit Dallas is excited to welcome Kathie Parsons as its new Chief Financial Officer. She brings to the destination marketing organization more than three decades of experience in finance and accounting.

Parsons joins the Visit Dallas team after four years with the New York Philharmonic, most recently serving as the organization’s Chief Financial Officer. During her time there, she managed the orchestra’s $90 million in revenue, day-to-day financial operations and information technology.

Before joining the New York Philharmonic, she served as the Chief Financial Officer for the AT&T Performing Arts Center. Prior to that, she worked for BearCom Group, Daisy Brand and GE Capital in various finance and accounting roles.

"Kathie brings to our organization a superb financial track record of transparency, accountability and collaboration," said Craig Davis, President and CEO of Visit Dallas. “Her experience and strategic vision will be invaluable as we continue to grow and position Dallas as a premier destination. We are thrilled to welcome her to our leadership team and are confident she will play a pivotal role in shaping our future."

Parsons will be responsible for the strategic planning, implementation and management of all financial-related activities for the company, as well as overseeing its compliance and IT-related programs.

"I am honored to join Visit Dallas and contribute to its mission of showcasing this incredible city to the world," said Parsons. "Dallas is a vibrant, forward-thinking city with limitless opportunities, and I am excited to work alongside the talented Visit Dallas team to drive financial excellence and support the organization's ambitious goals for the future."

Parsons grew up near Buffalo, New York, and has lived in Dallas since 2000. She holds a Bachelor of Science in accounting from the State University of New York at Buffalo and a Master of Business Administration from New York University’s Stern School of Business with a specialization in finance.

She will begin her role on May 5.

###

About Visit Dallas

Visit Dallas is an independent, not-for-profit sales and marketing organization contracted with the City of Dallas to promote Dallas as a premier business and leisure travel destination. The organization’s collective efforts generate positive economic impact, diverse jobs and state and local tax revenues, benefiting the community and improving the quality of life for all residents.

Media Contact:

Zane Harrington

Director of Communications

zane.harrington@visitdallas.com