PE Parkside Tower Sign District at 2123 N Harwood Street
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An application to create a new subdistrict within the Downtown Special Provision Sign District on property zoned Subarea 1 of Subdistrict 155 within Planned Development No. 193, with a Downtown Perimeter Subdistrict SPSD Overlay, on the west corner of Woodall Rogers Fwy and N. Harwood Street, AKA [2123 N Harwood Street]. Staff Recommendation: Approval, subject to conditions. SSDAC Recommendation: Approval, subject to amended conditions. Applicant: William Preuitt of PE Parkside Tower, LLC Representative: Suzan Kedron / Jackson Walker LLP Planner: Liliana Garza Council District: 14 Z-26-000115
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Compare Parkside Tower sign district conditions
Why now: City Council is holding its public hearing on September 9, 2026 after the City Plan Commission approved amended conditions 15-0 on August 6, 2026.
What to do: Obtain and reconcile the staff, Sign District Advisory Committee, and City Plan Commission condition sets before finalizing tower-sign design, permits, or vendor scopes. The proposal creates a new sign subdistrict while reducing the Downtown Perimeter Subdistrict area, so an unverified condition change could make a planned sign package noncompliant.
Act before: September 9, 2026 City Council public hearing
Trace Parkside Tower sign district boundary change
Why now: The August 6 City Plan Commission item describes creation of a new subdistrict, while the September 9 City Council item additionally describes a reduction in the Downtown Perimeter Subdistrict; the commission vote was 15-0.
What to do: Request the staff report, advisory committee amendments, City Plan Commission amendments, and proposed ordinance redline to determine when the Downtown Perimeter Subdistrict reduction was added and how much area it removes. The two recorded appearances describe the proposal differently, leaving the public without a clear account of the boundary change before Council acts.
Act before: After the requested records are produced
Key Entities
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Trust Proof
What we said then vs what happened next
We said (Aug 5, 2026):
Check illumination limits for new highway-facing tower signs
What happened (Aug 6, 2026):
Carried: 15 to 0
We said (Aug 5, 2026):
Obtain written text of amended sign conditions before vote
What happened (Aug 6, 2026):
Carried: 15 to 0
We said (Aug 5, 2026):
Ask why advisory committee rewrote staff sign conditions downtown
What happened (Aug 6, 2026):
Carried: 15 to 0
We said (Aug 5, 2026):
Compare two competing sign rule sets for Harwood Street tower
What happened (Aug 6, 2026):
Carried: 15 to 0
Timeline
A public hearing to receive comments regarding an application for and an ordinance granting amendments to Division 51A-7.900 of the Dallas Development Code to create a new subdistrict within the Downtown Special Provision Sign District (SPSD) and a reduction in area of the Downtown Perimeter Subdistrict within the Downtown (SPSD) on property zoned Subarea 1 of Subdistrict 155 within Planned Development District No. 193, on the west corner of Woodall Rogers Freeway and North Harwood Street, [AKA 2123 North Harwood Street] Recommendation of Staff: Approval, subject to conditions Recommendation of SSDAC: Approval, subject to amended conditions Recommendation of CPC: Approval, subject to amended conditions Z-26-000115 *In alignment with ForwardDallas.
An application to create a new subdistrict within the Downtown Special Provision Sign District on property zoned Subarea 1 of Subdistrict 155 within Planned Development No. 193, with a Downtown Perimeter Subdistrict SPSD Overlay, on the west corner of Woodall Rogers Fwy and N. Harwood Street, AKA [2123 N Harwood Street]. Staff Recommendation: Approval, subject to conditions. SSDAC Recommendation: Approval, subject to amended conditions. Applicant: William Preuitt of PE Parkside Tower, LLC Representative: Suzan Kedron / Jackson Walker LLP Planner: Liliana Garza Council District: 14 Z-26-000115
Vote: 15 for, 0 against
recommend approval of a new subdistrict within the Downtown Special Provision Sign District, subject to conditions and revised sign operating hours