PE Parkside Tower Sign District Change at North Harwood Street
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An application to create a new subdistrict within the Downtown Special Provision Sign District on property zoned Subarea 1 of Subdistrict 155 within Planned Development No. 193, with a Downtown Perimeter Subdistrict SPSD Overlay, on the west corner of Woodall Rogers Fwy and N. Harwood Street, AKA [2123 N Harwood Street]. Staff Recommendation: Approval, subject to conditions. SSDAC Recommendation: Approval, subject to amended conditions. Applicant: William Preuitt of PE Parkside Tower, LLC Representative: Suzan Kedron / Jackson Walker LLP Planner: Liliana Garza Council District: 14 Z-26-000115
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Compare approved sign conditions before finalizing Parkside Tower signage plans
Applies if: You are designing or leasing signage at the Parkside Tower site
Why now: Staff, the sign advisory committee and the City Plan Commission (15-0 on 2026-08-06) all recommended approval with conditions, and the Council hearing on 2026-09-09 considered the new subdistrict at 2123 North Harwood Street.
What to do: Pull the sign district conditions as amended by the City Plan Commission and compare them to the staff-recommended version before committing to sign designs. The three bodies (staff, the sign district advisory committee, the commission) each recommended approval subject to conditions, and the amended versions may differ in what signs are allowed.
Act before: After the next material record update
Ask what amended conditions changed in the downtown sign district case
Why now: Both the sign advisory committee and the City Plan Commission recommended 'approval, subject to amended conditions' while staff recommended approval 'subject to conditions' (the commission voted 15-0), and the record shows no outcome of the 2026-09-09 Council hearing.
What to do: Request the staff report and the sign advisory committee's amended conditions to find out how they differ from staff's original conditions. The public record says only 'amended conditions' without saying what changed or who asked for it.
Act before: After the requested records are produced
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Timeline
A public hearing to receive comments regarding an application for and an ordinance granting amendments to Division 51A-7.900 of the Dallas Development Code to create a new subdistrict within the Downtown Special Provision Sign District (SPSD) and a reduction in area of the Downtown Perimeter Subdistrict within the Downtown (SPSD) on property zoned Subarea 1 of Subdistrict 155 within Planned Development District No. 193, on the west corner of Woodall Rogers Freeway and North Harwood Street, [AKA 2123 North Harwood Street] Recommendation of Staff: Approval, subject to conditions Recommendation of SSDAC: Approval, subject to amended conditions Recommendation of CPC: Approval, subject to amended conditions Z-26-000115 *In alignment with ForwardDallas.
An application to create a new subdistrict within the Downtown Special Provision Sign District on property zoned Subarea 1 of Subdistrict 155 within Planned Development No. 193, with a Downtown Perimeter Subdistrict SPSD Overlay, on the west corner of Woodall Rogers Fwy and N. Harwood Street, AKA [2123 N Harwood Street]. Staff Recommendation: Approval, subject to conditions. SSDAC Recommendation: Approval, subject to amended conditions. Applicant: William Preuitt of PE Parkside Tower, LLC Representative: Suzan Kedron / Jackson Walker LLP Planner: Liliana Garza Council District: 14 Z-26-000115
Vote: 15 for, 0 against
recommend approval of a new subdistrict within the Downtown Special Provision Sign District, subject to conditions and revised sign operating hours