PE Parkside Tower Sign Subdistrict at North Harwood Street
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An application to create a new subdistrict within the Downtown Special Provision Sign District on property zoned Subarea 1 of Subdistrict 155 within Planned Development No. 193, with a Downtown Perimeter Subdistrict SPSD Overlay, on the west corner of Woodall Rogers Fwy and N. Harwood Street, AKA [2123 N Harwood Street]. Staff Recommendation: Approval, subject to conditions. SSDAC Recommendation: Approval, subject to amended conditions. Applicant: William Preuitt of PE Parkside Tower, LLC Representative: Suzan Kedron / Jackson Walker LLP Planner: Liliana Garza Council District: 14 Z-26-000115
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Actions
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Obtain the adopted downtown sign ordinance text and conditions
Why now: The September 9, 2026 Council item covered both creation of a new subdistrict and a reduction in area of the Downtown Perimeter Subdistrict under Division 51A-7.900, with three differing recommendations on record (staff, Special Sign District Advisory Committee, and City Plan Commission), and the matter status remains active with no recorded next step.
What to do: Pull the ordinance passed or deferred at the September 9, 2026 Council hearing and confirm which set of conditions was actually incorporated — staff's or the amended version — because the sign permits issued later must conform to that text. Ask the planner assigned to the case whether the boundary reduction of the Downtown Perimeter Subdistrict was described by metes and bounds or by reference to the new subdistrict, since an ambiguous boundary description is the likeliest defect to surface at permit review.
Act before: After the adopted ordinance text is obtained
Verify whether the downtown perimeter sign boundary shrank around your site
Applies if: You own or lease property within or adjacent to the Downtown Perimeter Subdistrict
Why now: The September 9, 2026 Council item included 'a reduction in area of the Downtown Perimeter Subdistrict' alongside creation of the new subdistrict on Subarea 1 of Subdistrict 155 within Planned Development District No. 193.
What to do: If you own or control property near Woodall Rogers Freeway and North Harwood Street, check the ordinance exhibit to confirm whether the reduction in the Downtown Perimeter Subdistrict touched only 2123 North Harwood or clipped adjacent frontage, since perimeter subdistrict status governs which sign standards apply to your building. Do this before you commission signage design — reworking a facade sign package after permit denial is far costlier than confirming the boundary now.
Act before: After the ordinance boundary exhibit is reviewed
Compare staff sign conditions to the amended committee version
Why now: Staff recommended approval subject to conditions while the Special Sign District Advisory Committee and City Plan Commission each recommended approval subject to amended conditions, and the commission still passed it 15-0 on August 6, 2026 with no recorded dissent (Z-26-000115).
What to do: Request both the original staff conditions and the amended conditions adopted by the Special Sign District Advisory Committee and the City Plan Commission for the Parkside Tower sign subdistrict, and identify exactly which sign area, height, or illumination limits were loosened. The record shows staff recommended approval 'subject to conditions' while two separate bodies both moved to 'amended conditions' — the public file never explains what was changed or who asked for it.
Act before: After the requested conditions documents are produced
Check nighttime brightness rules for new Harwood Street tower signs
Why now: The case creates a new sign subdistrict on the west corner of Woodall Rogers Freeway and North Harwood Street in Council District 14, with conditions amended by both the Special Sign District Advisory Committee and the City Plan Commission before the September 9, 2026 Council hearing.
What to do: Ask the case planner for the illumination, hours-of-operation, and changeable-message provisions in the amended conditions for the sign subdistrict at 2123 North Harwood Street, which faces Woodall Rogers Freeway and is visible from surrounding Uptown and Arts District blocks. Once the ordinance is adopted these limits become the permanent baseline for what can be lit on that tower facade, and they are far harder to revisit than to comment on now.
Act before: After the next material record update
Key Entities
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Trust Proof
What we said then vs what happened next
We said (Aug 5, 2026):
Check illumination limits for new highway-facing tower signs
What happened (Aug 6, 2026):
Carried: 15 to 0
We said (Aug 5, 2026):
Obtain written text of amended sign conditions before vote
What happened (Aug 6, 2026):
Carried: 15 to 0
We said (Aug 5, 2026):
Ask why advisory committee rewrote staff sign conditions downtown
What happened (Aug 6, 2026):
Carried: 15 to 0
Timeline
A public hearing to receive comments regarding an application for and an ordinance granting amendments to Division 51A-7.900 of the Dallas Development Code to create a new subdistrict within the Downtown Special Provision Sign District (SPSD) and a reduction in area of the Downtown Perimeter Subdistrict within the Downtown (SPSD) on property zoned Subarea 1 of Subdistrict 155 within Planned Development District No. 193, on the west corner of Woodall Rogers Freeway and North Harwood Street, [AKA 2123 North Harwood Street] Recommendation of Staff: Approval, subject to conditions Recommendation of SSDAC: Approval, subject to amended conditions Recommendation of CPC: Approval, subject to amended conditions Z-26-000115 *In alignment with ForwardDallas.
An application to create a new subdistrict within the Downtown Special Provision Sign District on property zoned Subarea 1 of Subdistrict 155 within Planned Development No. 193, with a Downtown Perimeter Subdistrict SPSD Overlay, on the west corner of Woodall Rogers Fwy and N. Harwood Street, AKA [2123 N Harwood Street]. Staff Recommendation: Approval, subject to conditions. SSDAC Recommendation: Approval, subject to amended conditions. Applicant: William Preuitt of PE Parkside Tower, LLC Representative: Suzan Kedron / Jackson Walker LLP Planner: Liliana Garza Council District: 14 Z-26-000115
Vote: 15 for, 0 against
recommend approval of a new subdistrict within the Downtown Special Provision Sign District, subject to conditions and revised sign operating hours