Municue

Liquor Overlay and Permit Modification, Bryan Area

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An application for the removal of D Liquor Control Overlay, with consideration for a D-1 Liquor Control Overlay and a new Specific Use Permit for the sale of alcoholic beverages on property zoned Subarea 11 within Planned Development District 298, the Bryan Area Special Purpose District with a D Liquor Control Overlay, on the southeast line of Swiss Avenue, northeast of North Haskell Avenue. Staff Recommendation: Approval of the removal of D Liquor Control Overlay. Applicant: San Luis Food, LLC / Marcus Schwartz Representative: BrackinSchwartz, PLLC / Marcus Schwartz U/A From: February 5, 2026. Planner: Michael V. Pepe Council District: 2 Z-25-000117

active
Zoning CasedistrictSignificantCity Council, City Plan CommissionDistrict 298
The city is considering removal of the current D Liquor Control Overlay and adoption of a D-1 Liquor Control Overlay, along with a new Specific Use Permit for selling alcoholic beverages on property in Subarea 11 of Planned Development District 298. This would modify the rules governing where and how alcohol can be sold in the Bryan Area Special Purpose District.
3 eventsFirst seen Feb 5, 2026Last activity Apr 8, 2026Case ID: Z-25-000117
Topics
permit
public_hearing
zoning
Swiss Avenue and North Haskell Avenue·Show on Google Maps ↗

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Actions

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Attorney
As of Apr 2026

Check whether expanded liquor overlay application was re-noticed

Context: The February 5, 2026 item was described solely as removal of the D Liquor Control Overlay, while the March 5, 2026 item added a D-1 overlay and a new Specific Use Permit, and staff's recommendation stayed limited to the removal only (Z-25-000117).

Recommended: Obtain the February 5 and March 5 City Plan Commission notices, staff reports, and the April 8 City Council ordinance file, and determine whether the added D-1 Liquor Control Overlay and new alcohol Specific Use Permit were separately noticed — the February application on record covered only removal of the existing D Liquor Control Overlay. If the scope expanded without fresh notice, that question is far harder to raise once the ordinances are engrossed and operating.

Source: City Council — Apr 08, 2026 →
Developer
As of Apr 2026

Confirm two-year alcohol permit start date on Swiss Avenue

Context: The City Plan Commission recommended the new alcohol Specific Use Permit for a two-year period subject to a site plan and conditions, forwarded to the April 8, 2026 council hearing (Z-25-000117).

Recommended: Pull the adopted ordinance and the Plan Commission-approved site plan and conditions to fix the exact start date of the two-year Specific Use Permit term and the operating limits it imposes, then calendar a renewal filing well ahead of expiration. A two-year term is short for financing or a long-term tenant lease, and renewal requires going back through the same commission and council path.

Source: City Council — Apr 08, 2026 →
Journalist
As of Apr 2026

Ask why alcohol permit applicant name changed mid-case

Context: February 5 and March 5, 2026 filings list different applicant names and entity spellings for Z-25-000117, both carried 14-0, and the matter remains active with no recorded outcome after the April 8, 2026 council public hearing.

Recommended: Ask planner Michael V. Pepe and the applicant's firm why the applicant of record shifted from San Luis Foods, LLC (Leticia Espinoza) in February to San Luis Food, LLC (Marcus Schwartz) in March — with Schwartz also listed as the applicant's representative at BrackinSchwartz, PLLC — and request the April 8 City Council result, which the file still does not show. The record leaves both the ownership question and the final council outcome unresolved.

Source: City Council — Apr 08, 2026 →
Resident
As of Apr 2026

Get alcohol sales conditions for Swiss Avenue site

Context: The City Plan Commission voted 14-0 on March 5, 2026 to recommend a D-1 Liquor Control Overlay and a two-year alcohol Specific Use Permit subject to a site plan and conditions, with planner Michael V. Pepe assigned in Council District 2.

Recommended: Request the site plan and the list of conditions attached to the alcohol sales permit for the Swiss Avenue property northeast of North Haskell Avenue from planner Michael V. Pepe, and check what they say about hours, outdoor areas, and parking. Because the permit was recommended for only two years, expiration is the realistic next opening for neighbors to object to how the business operates.

Source: City Council — Apr 08, 2026 →

Timeline

Hearing
Hearing Closed; CPC Recommendation Followed

A public hearing to receive comments regarding an application for (1) an ordinance granting a D-1 Liquor Control Overlay; and (2) an ordinance granting a new Specific Use Permit for the sale of alcoholic beverages with consideration for removal of a D Liquor Control Overlay on property zoned Subarea 11 within Planned Development District No. 298, the Bryan Area Special Purpose District with a D Liquor Control Overlay, on the southeast line of Swiss Avenue, northeast of North Haskell Avenue Recommendation of Staff: Approval of the removal of D Liquor Control Overlay Recommendation of CPC: Approval of (1) D-1 Liquor Control Overlay; and (2) a new Specific Use Permit for the sale of alcoholic beverages, for a two-year period, subject to a site plan and conditions Z-25-000117 *In alignment with ForwardDallas.

Vote
Carried: 14 to 0

An application for the removal of D Liquor Control Overlay, with consideration for a D-1 Liquor Control Overlay and a new Specific Use Permit for the sale of alcoholic beverages on property zoned Subarea 11 within Planned Development District 298, the Bryan Area Special Purpose District with a D Liquor Control Overlay, on the southeast line of Swiss Avenue, northeast of North Haskell Avenue. Staff Recommendation: Approval of the removal of D Liquor Control Overlay. Applicant: San Luis Food, LLC / Marcus Schwartz Representative: BrackinSchwartz, PLLC / Marcus Schwartz U/A From: February 5, 2026. Planner: Michael V. Pepe Council District: 2 Z-25-000117

Vote: 14 for, 0 against, 1 absent

recommend approval of D-1 Liquor Control Overlay and new SUP for sale of alcoholic beverages for two-year period, subject to site plan and conditions

Neutral (did not speak): Juan Torres. Commission recessed at 2:03 p.m. and reconvened at 2:16 p.m.

Vote
Carried: 14 to 0

An application for the removal of D Liquor Control Overlay on property zoned Subarea 11 within Planned Development District 298, the Bryan Area Special Purpose District with a D Liquor Control Overlay, on the southeast line of Swiss Avenue, northeast of North Haskell Avenue. Staff Recommendation: Approval. Applicant: San Luis Foods, LLC - Leticia Espinoza Representative: BrackinSchwartz, PLLC - Marcus Schwartz Planner: Michael V. Pepe Council District: 2 Z-25-000117

Vote: 14 for, 0 against, 1 absent

hold until March 5, 2026 and direct staff to re-notice for consideration of D-1 Overlay